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Facebook Claims 30% Of Indian Users Access Only Through Mobile Phones

Emily White, Facebook's Director of Mobile Partnerships, has revealed that 30% of its Indian users access the service only through mobile phones and that the company is observing 30% of new registrations from the country were through mobile phones, reports PC World. This announcement was made by Emily White during her presentation at SocialLoco conference held in San Francisco, USA. This follows Facebook's updated S-1 filing in April 2012, wherein the company had posted its first ever quarter results since filing an IPO in February 2012. Facebook had then stated that it has 51 million MAUs (Monthly Active Users) in India as of March 31, 2012, a 10.87% increase from 46 million MAUs in December 31, 2011 and a 107% increase from March 2011. This would imply that more than 15 million Indian Facebook users access the service through their mobile phones. Facebook had also added that around 488 million MAUs used Facebook mobile products as of March 2012, of which around 83 million mobile MAUs accessed Facebook solely through mobile apps or their mobile website, although the company hadn't disclosed a country wise breakdown of its mobile-only MAUs. With growing mobile users arises the problem of monetization for Facebook. Up until recently, Facebook wasn't generating any revenues from its mobile products since the company had refrained from displaying ads on either its mobile apps (iOS, Android, feature phones) nor its mobile website to keep the experience, free of clutter and intrusion and drive the initial mobile usage. In fact, Facebook had listed 'Growth in use of Facebook through mobile products' as one of…

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