Bangalore-based EAFT Technologies, has partnered with Sri Sri Ravi Shankar's Art of Living Foundation to launch a special range of indigenously built Android tablets, 'Enlighten', preloaded with content designed for the devotees of Sri Sri Ravi Shankar. Content: Enlighten tablet will come with a 16GB micro SD card preloaded with videos of Sri Sri Ravi Shankar’s discourses, guided meditations, yoga sessions, bhajans, speech transcripts and books published by the foundation to its members. The company added that the content will be regularly updated via the foundation's website although its worth noting that these videos will be DRM locked. Was it needed? Having said that, we wonder why Art Of Living Foundation needs self branded tablets in the first place? If it wanted to provide content for its devotees on the go, it could have simply built mobile and tablet apps across various mobile platforms, and utilized the in-app purchase mechanism. It could also have locked content using DRM or other techniques. The need for converting content for digital consumption is interesting as devotees would not need to buy and carry around books and DVDs and everything will be available through the digital channel. Just a few months back, NDTV had entered into a partnership with the Art Of Living to broadcast the teachings of Sri Sri Ravi Shankar on its mobile and internet platforms. NDTV owns the exclusive rights to use Sri Sri Ravishankar’s teachings, sermons and mediation sessions across all mobile platforms, and had said that the content would be broadcasted in audio, video and live chat which was to…
