Verismo Networks, which enables video and broadband content delivery on TV for OEMs and MSOs, has released its MelaTV app on multiple platforms, and has extended the service to all regions, allowing Indian users to access live TV and on demand content through various Internet connected devices. Mela previously had an iOS app but it didn’t include Mela’s TV offerings at the time of launch. It was also limited to users in the US, at that time.
Content: MelaTV will offer Tamil and Telugu entertainment content including entertainment channels, cooking shows, sports and live news, educational programs, devotional videos and many more. The app will also feature MelaFlix, a movie channel airing Telugu and Tamil films and popular Bollywood titles and select packages will offer Mela’s Movies service as well. Mela stated that it has tied up with several content providers at launch, including Sun Network, Yash Raj Films, ETV Network, Shemaroo, and Telugu One among others.
While there seems to be no free content, Mela allows users to preview any channel for 2 minutes. For registered users, Mela also offers a 7-day archiving option for its channels through a cloud-based DVR service.
Pricing: According to Mela’s website, the company currently offers a Tamil Channel pack for $14.99 monthly and $149.99 annually and various Telugu Channel packs starting at a monthly fee of $4.99 (15 channels) going up to $24.99 (23 Channels including MelaFlix). These Telugu plans are also available on an annual basis starting at $149.99 going up to $189.99 and $229.99. The company bundles its Mela Movie App to users who opt for the $189.99 and $229.99 package. Sadly though, the payment methods are limited to Paypal at present.
Supported Devices: Mela informs that MelaTV is currently available on Roku, iPad, Kindle Fire, Samsung Galaxy Tab, desktops running Windows and Mac OS, and other Internet-enabled devices, and is expected to be available soon on Samsung’s Smart TV Apps store. Its interesting to note that Mela’s website specifically mentions Samsung Galaxy Tab and Kindle Fire as supported devices rather than all Android Tablets, although the FAQ page suggests that the service is available on other Android devices as well. We tried the app on an HTC Desire Z and were able to stream the TV channels, although the app doesn’t seem to be optimized for smartphones.
As an aside, one thing worth noting is that Verismo is distributing the Mela app on the Google Play store and iTunes App store through Dyyno, a video streaming platform which allows businesses to roll out custom video portals for distributing live, VOD, and linear TV content across smartphones, HDTVs and computers.
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