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Updated: Tata DOCOMO Launches Twittcom: VAS Recharge Via Twitter; Privacy Concerns

Updated below Tata DOCOMO, the GSM mobile service from Tata Teleservices Limited, has introduced a Twitter application called Twittcom, for its GSM Pre -paid customers which allows them to recharge and activate Special Tariff Value recharge (STV), Value added service (VAS) through Twitter, the popular micro-blogging social network. However, the service is in its initial stage and only a limited number of STVs and VAS products can be activated via Twitter. How It Works For registering with the service, subscribers have to follow a simple process: go to the twitter handle of the company @tatadocomo, type in #reg and they will receive a pin code for verification through SMS. Once the verification code is received, customers need to go to the twitter handle again, key in #code and they will get a retweet confirming registration. For activating value added services the process is simple, a customer just needs to go to the handle (@tatadocomo) and key in #act# . Customers will then get a Tweet from @tatadocomo confirming the activation of the service.  The amount for the service activated will be deducted from their current balance. Telcos  & Social Networks Telecom operators have previously tied up with social networking sites to increase usage, and encourage users to buy data connections. Operators like Reliance, Bharti Airtel, Tata DOCOMO, and Videocon have worked with Twitter to provide features like Twitter status update via SMS and receive updates from a particular Twitter account via SMS. However, this is the first time any telecom operator in India has…

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