Indian tennis player, Mahesh Bhupathi, has launched a new sports focused ecommerce venture —, to sell sports merchandise, including equipment, accessories, apparel and footwear, reports IANS (via Indian Sports News). While it’s not clear if Bhupathi has made an investment or it’s an equity for endorsement deal, the site lists him as a director, with Vishal Gupta taking charge as CEO and Chandra Sekhar Reddy as COO of the venture – LiveSports365 e-retail Ltd. 

The website claims to feature products including Sports Goods, Accessories, Apparel, Footwear, and more. It also claims to feature over 8,000 sports and fitness products of global brands, including Yonex, Head, Wilson, Babolat, Puma, Adidas, Prince, GM, Arena, Donic, Tunturi and Body Sculpture. The portal also claims to provide purchase guides to help customers make an informed decision on what equipment is best for them. However, we did not find any purchase guides on the website, at the time of writing this post. Also, a some categories did not feature any listings and displayed a ‘coming soon’ message.

The online sports portal also offers sport and fitness equipment and infrastructure related services to sports academies, corporates, schools, hotels, fitness centers and housing developers at a discounted price.

The site offers free shipping within India on most of products as long as the total purchase is more than Rs 500. It offers a Cash on Delivery (COD) payment option for orders of more than Rs 500 value.

It would be interesting to see how, a niche ecommerce property would position and market itself. We wonder if it will be backed by an on-ground sales team, since we feel that institutional sales for an online business in India would require an additional push.

Other players

Bright Lifecare, a Gurgaon (NCR) based start-up that runs Healthkart, an e-health store, recently announced the acquisition of another e-health store called MadeInHealth. Healthkart raised Rs. 27 Crore from Sequoia Capital and Omidyar in a Series-B funding. Another health focused online venture LifeMojo, which offers wellness products such as Fitness & Sports Equipments, Organic Products and others was recently acquired by Via.