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Nimbuzz Opens Messenger API & Launches Chat Buddy Developer Program; Monetization?

Mobile instant messaging and VoIP company Nimbuzz has opened up its Messenger API and launched a new initiative called Chat Buddy Developer Program. Through this initiative, the company intends to enable brands, publishers and independent developers to build chat bots to offer updates across various categories like cricket, astrology, shopping, games, and news and allow users to find information across various verticals like ticketing, movie reviews, classifieds and so on. Nimbuzz claims that developers can get access to 90 million Nimbuzz users across 220+ countries who spend an average 55 minutes every day, through this program. Incentives: Apart from the platform, Nimbuzz says that it will provide support to developers through the entire development process, share performance statistics of each chat buddy, provide support to improve the performance of the developer's chat buddy and help maximize the return on investment. These chat buddies will be available for download from the company's app store, NWorld. Monetization: Interestingly, Nimbuzz also said that developers will be able to monetize their chat buddies through a premium Chat Buddy program which will allow users to buy chat buddies, but didn't reveal any specific details on how the company plans to go about it. A TimesOfIndia report indicates that the platform will remain free and the company plans to introduce its own gateway and payment service through which developers will be able to offer in-app purchases in a revenue sharing arrangement with Nimbuzz.      Launch Partners: Nimbuzz has partnered with various brands and publishers to develop third party chat bots for the…

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