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InMobi Focus Back On India; Plans; Appoints Country Manager, Opens New Offices

This has a "prodigal son returns" feel to it. Once a small struggling startup unable to scale its business in India enough to survive, having discarded business model after business model, mobile ad network major InMobi (then mkhoj) looked at overseas markets to expand its business; it has now has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo, and last year, it signed agreements with Japan's Softbank to raise $200 million. The company, which was headquartered out of Bangalore, but was primarily a development and operations center, has opened up offices in Mumbai and Delhi, and appointed Sandeep Deshpande as the Country General Manager for India and Vishal Nongbet as Business Head of Brands. Prior to joining InMobi, Deshpande has worked with Yahoo, Alibaba.com and Rediff.com, while Nongbet has worked with Pepsi, Times Music, Kodak, Mumbai Mantra and as a marketing head at SMSGupshup. India Shift In conversation with MediaNama, Deshpande said that the company has to grow both sides of the business - adding publishers and application developers to increase supply (advertising inventory), and bring advertisers and brands on board to advertise. From a team of less than 10 people in the India business team in Bangalore, the company now has around 25 employees across the three offices. Offices in Delhi and Bombay are important because while Banglore is the tech-center, most advertisers and publishers operate out of Delhi and Mumbai. -Ad Impressions, publishers: Deshpande declined to break out number of users in India, but said…

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