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Zomato Launches Printed Food Guide; Monetization, International Expansion, WP7 App

Info Edge backed, online restaurant and events guide, Zomato has now entered the print segment, with the launch of a Restaurant Guide for Delhi/NCR, Mumbai, Bangalore and Pune. The company has partnered Hatchette Books for publishing 1,00,000 copies of the guide, initially. Hatchette inturn has exclusively partnered with Flipkart, to make the book available online, and has already started taking pre-orders, at a discounted price. The guide is expected to hit the shelves in the second week of May. Zomato also intends to launch an e-book version, through Apple's iBooks, in a couple of weeks. Why move to print?; Isn't the food guides space already crowded? Speaking with MediaNama, Zomato founder, Deepinder Goyal said that the move will allow Zomato to reach out to more customers, specially the ones who don't access the internet. Also, it would give the company more exposure in the B2B segment, which is still not internet savvy. According to Goyal, it's also a form of marketing exercise, which will help the company gain more users. On being asked how Zomato's food guide would be different from those published by others including leading media houses, he responded that the Guide is not just a directory listing of restaurants, but is more like a curated list featuring restaurants indexed on the basis of occasions. The guide will feature 20 such lists including ones based on ocassions like romantic dinners, girls' night out, dining with kids, among others. Each will feature 15-20 restaurants, and all related info except for…

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