Spuul a Singapore-based startup, has launched an online video streaming service featuring Indian content, reports PandoDaily. Launched in 2010, Spuul was started by Sudesh Iyer (previously the director of World Media Group and founder of Sony Entertainment TV in India) and S. Mohan (founder of Accellion, buUuk, and several other technology and venture companies). Spuul joins the expanding list of services that offer south Asian/ Indian content to expats, through the internet and connected devices including Verismo's Mela, Malayalam IPTV and Eros Now. However, the service is available internationally and not restricted to particular territories. Homepage: Spuul seems to primarily offer full-length Bollywood movies and television shows. The homepage is divided into various sections such as free, recently added, featured and most popular. Users can filter these movies to show movies of any specific genre, pricing or sort them based on ratings, freshness or alphabetically. There is also a dedicated sidebar featuring the highest rated movies and television shows and a huge carousel on the page, which we assume will be used by the company to feature its latest offerings or features. Interestingly, Spuul has integrated Facebook's login system rather than its own registration system, in a possible move to leverage the social network's virality. Pricing: Spuul currently works on an ad-supported freemium model, quite similar to how Hulu works in the US. It offers a combination of free content and premium content, available for a flat subscription fee of $7.99/month, which has been reduced to $4.99 for limited time as an introductory offer.…
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