The Motion Picture Association (India) wants the 36 hour time period of content removal under Section 79 of the IT Act, to be reduced, so that content could be taken down as soon as illegal copies are reported.  It’s working with CERT to address the issue. Speaking at a FICCI event on National IP Policy,  Uday Singh, Managing Director of Motion Picture Association, India,  said that the association wants to work to fight piracy at the legislative level, as well as at the enforcement and outreach level.

He informed that India was one of the top 5 markets for film piracy and it takes just 3.15 days on an avergae, for a newly released film to be available on the internet.

John Doe Orders are a preventive measure: Singh also commended the Indian Music Industry on getting a blanket order against sites offering illegal music downloads/streaming. He said that implementing John Doe orders has been difficult because they’re taken for specific titles. When we asked about intermediary liability and the impact of these orders on legitimate use, he termed the situation as a ‘throw the baby out with the bath water’ one, but affirmed that ISPs have the means to deploy efficient filtering through embedded content filters, and the cost incurred was nothing compared to the production and man power costs involved in making movies, and that John Doe orders are more or less a preventive measure. He said that servers in India were low hanging fruit but it becomes difficult to trace cross border piracy, the solution to which would be building robust networks that are protected.

Awareness campaign: He also said that the MPA, which had formed a body, Alliance Against Copyright Theft, in 2010 UTV Motion Pictures, Moser Baer Entertainment, Reliance Big Entertainment, Eros International, has been conducting discussions with stakeholders including ISPs and legislators. The MPA and other film bodies have been jointly organising awareness programs for the judiciary, police force and others involved in combating piracy.

Raj Kumar, Chairman of the APFCC was also present on the panel, and informed that the body had developed a database of notorious pirates, including ones involved in digital piracy, and has asked the state government to open history sheets of suspects. Speaking with MediaNama, he said that the body wanted to curb piracy at a greater level instead of sending take down notices, or arresting people. He informed that the producers of Don 2 had approached APFCC to control digital piracy, and the body coordinated with more than 40 ISPs in the state to check online piracy of the film.

He added that bringing offenders to task was difficult at the ground level since there is no dedicated force to carry out operations, and the existing force is under-staffed. This, he said, was one of the reasons that even after setting up a special court for piracy related offences, there hasn’t been a single conviction in the state.

MediaNama readers would recall that the Andhra Pradesh Film Chamber of Commerce (APFCC), the body that represents the Telugu Film Industry had inked an MoU with the Motion Picture Association of America (MPAA), in a bid to curb film piracy.

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List of 104 Music Sites That The Indian Music Industry Wants Blocked