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Mig33 Launches Developer Program For Social Games; Claims 300,000 Active Gamers

Mobile application based community network, Mig33, has launched a developer program for creating social games on the platform. The company had started creating games in-house with 9-12 titles, initially. It's now offering close to 25 games following a tie-up with 20 developers. In addition to developers from Singapore, Indonesia and other Asian countries, Games2Win is also working as part of the program. It had recently launched a Bollywood quiz through KoiMoi.com. A tie-up with Nazara* is also at the conceptualization stage. Developer Program: While Mig33 also offers an Android app, the program is mainly focused on app development on the Java J2ME platform, although, it might also open up for Android at a later stage, informed Mahip Vyas, Country Manager(India) for Mig33. The games involve elements like virtual goods and currency, and paid game levels, to enable monetization. Interestingly, the revenue share arrangement is skewed in favour of the developer, according to Vyas, at 70% of the total revenue. He added that there is no joining fee and the company offers support through a technical team located at Kuala Lumpur, in addition to documentation and APIs. Our Take: It's not new for platforms to open up for developers, so as to expand their product offering, and save in-house development cost. Earlier, Ibibo had launched its game developer platform, ibibo Open, for developers to make social and multiplayer games on ibibo targeting Indian audiences, offering distribution and monetization. We witnessed the transformation of Ibibo from a social network to a gaming network. It…

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