Financial information and content company, BluFin, has raised funding from Zodius Advisors, a Mumbai-based holding company that invests in India-centric digital businesses, operating in the area of Digital Media, Digital Commerce and Digital Services, reports VCCircle. This deal is a co-investment between Zodius Advisors and UK-based, Anthemis. The monetary terms of the deal have not been disclosed.
BluFin was founded by Rashid Bilimoria, who was previously the co-founder and CEO of Boston Analytics and the Entrepreneur-in-Residence at Zodius Capital Advisors and consultant at Charles River Associates. It claims to provide relevant information on the Indian economy and financial markets, to retail and Institutional investors.
BlueFin has also collaborated with the global custom market research company TNS, to release its first monthly Consumer Confidence Index (CCI) report, which assesses the sentiments of urban Indian consumers with respect to the economy and spending behaviour across 18 Indian cities. According to the company, these reports will comprise of the Present Situation Index and the Future Expectations Index and three sub-indices including the Inflation Sentiment Index, the Employment Prospects Index, and the Spending Sentiment Index. BlueFin intends to distribute these reports through its website, mobile and tablet apps as well. In addition to CCI, BluFin also intends to launch a series of macroeconomic indices, financial market indices, investment advisory tools and financial education products with an intent to aid institutional and retail investors and policy makers, over the next few months.