Online lingerie store, Zivame, has raised an undisclosed amount in its Series A funding from IDG Ventures and Indo-US Venture Partners. The company intends to use the funds raised, to increase its product catalog, improve customer experience, scale technology and operations, and create additional consumer touch points.

Bangalore-based Zivame is owned and operated by Actoserba Active Retail Pvt Ltd and claims to offer a selection of over 200 lingerie styles including bridal lingerie, plus size lingerie, everyday wear, shapewear, lounge wear, nightwear, and swimwear from domestic and international brands like Jockey, Triumph, Amante, Enamor, Bw!tch, Inaya, Hanes, Hollywood Fashion Secrets, Lovable at a price range between Rs 200 to Rs 3000.

Launched in August 2011, The company claims to have recorded 0.25 million visitors in February with 120% month-on-month growth, in 6 months of its operations. It also claims to host around 12000 SKUs (Stock Keeping Unit).

Competitors: In January 2012, Neha Dhupia had launched her own online e-commerce venture, HerStyle which offers lingerie, nightwear, accessories and fragrances from domestic and International brands.  Apart from that, there are sites like StrapsAndStrings, ShopImagine, OyeGirl, Cilory and Bwitch with similar offerings. eBay, Infibeam and Yebhi also offer a dedicated lingerie section.