Zee Entertainment Enterprises has launched a WAP site and a mobile app for its dance focused reality show, Dance India Dance, by partnering with Mobilox Innovations, reports Afaqs. While the WAP/mobile site has been developed in HTML5, according to the company, we were not able to get the exact URL to the site. Ideally, the desktop URL should redirect to the mobile site in a mobile browser, but at the time of writing this post, this was not the case. Also, we could not ascertain if the mobile app was available on all platforms, and could only locate an Android app on the Play Store. We do understand that Zee might communicate the message through the show, to target loyal viewers, but building dedicated mobile products and not facilitating easy discovery would prevent them from getting noticed. Features: According to the company, the WAP/mobile site is developed in HTML5 and allows users to browse through the show's content from the show, chat with the show's participants and judges and vote for their favorite participants using a built-in missed call feature. The mobile app, on the other hand, will feature all these features and also allow users to watch video content on their phones. We feel that enabling voting within the app is a nice feature, as dedicated viewers will not need to remember codes or phone numbers to dial-in for voting. The app also includes some quirky and fun features allowing users to click a picture, which automatically gets converted to an animated character…
