Times Internet Limited* (Indiatimes) is planning to integrate brands through gifts as a part of gamifying the experience of watching the web stream of fifth season of the Indian Premier League, apart from launching a revamped web portal and a video timeline scorecard. A consortium led by Indiatimes had won the global rights to the Indian Premier League for Internet, Mobile, Radio and Television (for certain territories) for a total rights fee of Rs. 261.6 crore rupees for the four year period 2011-14, last year. Indiatimes CEO Rishi Khiani, said that the company had witnessed a 40% rise in revenue from the IPL, and expects to break even, this year. Some notes from a press briefing held by Indiatimes yesterday: - Marketing Spends: The company claims it will spending $6-$7 million on marketing and promotion for the IPL, which it says is comparatively less than what it spent last year. - A video timeline scorecard: The site is still in development (we got a sneak peek at the press briefing), but it will allow viewers to click on events like sixes and wickets or fifties and hundreds, and go back to that point in the match, and then switch to realtime stream, essentially working like a DVR. According to Indiatimes, the feed will be available in different bit rates, depending on the network connection at the user's end, with the maximum being a 16:9 HD broadcast. The video stream is deferred live, with a delay of 5 minutes. - Celebrity Tweets, Trivia, Chats & Merchandise: The site will also feature celebrity…
