Hungama Digital Media Entertainment has tied up with the mobile social and video application provider, Vringo, and telecom operator, Tata Docomo to launch a video ringtone service for Tata Docomo GSM subscribers in India at tatadocomo.vringo.com. Video Ringtones: The portal currently offers video ringtones across various categories like devotional, bollywood, advertisements, movie trailers, video games, fun videos, fashion and style, sports and greetings. Users can browse through the existing video ringtone catalog to choose their preferred video ringtone or make use of the search box to search for any specific video ringtone. The service is available on an auto-renewal basis and users will be charged at Rs 1/day which includes access to the video ringtones library. How To Subscribe? Users can sign up for the service at tatadocomo.vringo.com by entering their Tata Docomo-based mobile number, following which they will receive the password in the form of a text message on their phone. Users can type in this password on the portal to activate the account and access the video ringtone catalog. One can then click on "Get It" to receive an SMS with the video ringtone link, allowing users to download the clip and set it as the video ringtone. Users can later make use of 'My collection' option to view the video ringtones they had previously viewed and re-download any video ringtone to their phones. Hungama Business Angle: Hungama powers the video content in these video ringtones through its Bollywood and South-Asian entertainment content catalog, on a revenue share basis with Vringo. Interestingly, Hungama also distributes the Vringo service…
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