After Google, which started targeting small businesses in India with its ‘India Get Your Business Online‘ initiative, it seems like Facebook has also jumped into the fray by partnering with Federation of Indian Chambers of Commerce & Industry (FICCI) to extend its global Small and Medium Business (SMB) Boost programme to India and provide Indian Small and Medium Enterprises (SMEs) with educational resources, tutorials and free advertising on their platform, for business promotion and consumer outreach. Under this initiative, Facebook will run a series of ‘Facebook for Business’ tutorials' at FICCI tradeshows and conferences, allowing businesses to receive hands-on training on how they could use Facebook to create an online presence, build and maintain a Facebook Page, engage Facebook users and gain customers through Facebook’s global user base. Participating SME’s will also get an SMB Boost voucher, which will provide them with free advertising credit on Facebook. The company has not specified the total sum that it intends to invest in the program or the value of ad credits. What is Facebook's Small Business Boost program? In September 2011, Facebook had partnered with National Federation of Independent Business and U.S. Chamber of Commerce to launch a new marketing initiative called Small Business Boost, which it launched in January 2012, offering $10 million worth of free advertising credits to around 200,000 local businesses via $50 ad credits each. Although one of the pre-requisites for businesses to participate in this program was a Facebook page for their business page with at least 50 likes. Facebook offered another $100 ad credit for pages…
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Facebook Partners FICCI To Offer SMB Boost Program, Free Ad Credits To Indian Businesses; Why?
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