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Eros Digital To Launch Online Movie Streaming Service Eros Now

Exclusive: Eros International, will soon be launching its online movie streaming service, Eros Now (Hat-tip - SGhosh), through which it will offer full length feature films from its digital catalogue, across Hindi, Tamil (through Ayngaran studios), Kannada, and Marathi titles, in addition to songs and music videos. At the time of writing this post, the site offers an introductory video on its 'coming soon' landing page with a 'Notify me' e-mail address form. However, we are unable to ascertain the exact launch date. Some of the titles that are featured as movie poster graphics on the site and as clips in the video include Rockstar, Ra.One, Desi Boyz, and Dabangg among others. Interestingly, the Eros Digital website also offers a ' Coming Soon' landing page with the ' Watch Movies. Everywhere.' tagline. The company calls itself a 'high energy startup division of Eros International' located in Mumbai and Bangalore and has put up a hiring notice. It intends to focus on South Asian entertainment, so we feel that it will be primarily targeting the South Asian diaspora living outside India. The service would compete with the likes of Verismo's Mela, and YouTube's own movie subscription service. If it launches in India, it would compete with Reliance ADAG's BigFlix. However, a lot would also depend on the pricing of subscription plans or VOD tariffs. Also, we're not sure if the service will only offer Eros' own titles or include titles from other studios. Eros' Digital plans After setting up the digital division in May 2011,…

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