wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

eBay India Brings Physical Retailers To Expand Lifestyle Offerings; 4M Monthly Unique Visitors

It seems like eBay is bringing onboard popular offline brands and retailers and becoming a facilitator for their online sales, according to a report from The Economic Times. The company has signed up offline merchants like Fabindia, Bata, Catwalk and Hidesign in the last few weeks to improve its lifestyle offering and hopes to triple its sales figures in this lifestyle space. According to the report, eBay India's Country Manager, B Muralikrishnan stated that setting up fulfillment centres and holding inventory impacts the company's gross margins negatively and thereby prevents fast scaling. Hence, unlike other e-commerce partners they prefer partnering with allied service providers and courier service providers to manage out their business. So how are these brands managing online sales? - On change in strategy to bring in offline brands: In a brief conversation with MediaNama, Abhimanyu Lal, Head Category Management – eBay India, denied any changes to the company's existing strategy. eBay had primarily started as a person to person collectible trading marketplace, however as e-commerce became more mainstream in India, bigger brands and retailers partnered with eBay to sell their products on the latter's portal, so as to create an additional revenue channel. So apparently, it looks like the offline brands looked at it as an opportunity, and joined eBay which benefitted from the expansion in its lifestyle product offering, without worrying about warehousing. When asked if there has been a sudden focus to beef up their lifestyle offerings, Abhimanyu said that they have historically been very strong in this segment but as the…

Please subscribe/login to read the full story.
Written By

Free Reads

News

With GPS in every car, India's toll collection is going high-tech.

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

News

The pilot project for which is being launched in 19 cities this year, with a plan to launch a full-fledged rollout next year.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ