Zee New Media, the digital business of Zee Entertainment Enterprises, has launched Ditto TV, an online TV subscription service that offers live TV streams and video on demand content on mobile phones, tablets, PCs, entertainment boxes and connected TVs. The service can be accessed through desktop apps for Mac and Windows, and mobile apps for iOS, Android and BlackBerry. The desktop apps are based on Adobe Air. The platform is powered by Siemens Communication and Media Technology and according to the company, offers adaptive streaming that ensures an optimal feed basis the available bandwidth strength. The Ditto TV service is being launched in India, UK, UAE, New Zealand and Australia. Zee plans to launch it in the US by the end of this quarter. It supports streaming over Wifi, 3G and regular broadband internet connections. We wonder what happened to Zee's partnership with Geodesic. In 2010, Zee and Geodesic, which offers Mundu TV, had formed a JV company called IITM Digital to offer applications for delivery of content to mobile and Internet devices.The company had plans to launch Internet TV on the mobile, desktop and the web, streaming 20 live platforms and several on-demand video channels. At that time, Zee had said that it had rights to over 3000 movie titles, and over 80,000 hours of TV content, which it wanted to leverage. This rollout appears to be independent of the partnership. Ditto TV offers different monthly subscription packages, which can be purchased online via credit and ITZ cash cards, and offline via prepaid cards. Zee…
