Updated: Hungama Mobile has partnered with international music and entertainment channel, Vh1, to offer a dial-in music service on Airtel's mobile network. Dubbed as Vh1 Radio Gaga, the service will be available for Airtel subscribers on the short code 55841 and is priced at a daily subscription charge of Rs 2 per day, and browsing charge of 3 paise per second. According to Hungama, the service will offer music across four categories- Vh1 Top 10, Vh1 Hip Hop Hustle, Vh1 Rock Rules and Vh1 Classic. Hungama already offers a similar service with MTV India, which is also part of the Viacom18 network, just like Vh1. However, in addition to genre based music, it also offers original music programming from shows such as MTV Unplugged. The service will surely benefit from Vh1's catalogue of music, since we believe that operators' in-house dial-in music portals don't really focus much on International music, and music like comedy clips does not require listeners to be regular followers of shows, so more casual listeners might dial-in. We'd also like to see Vh1 bringing unplugged tracks and live performances from formats like World Stage. Earlier: Telecom operator Uninor has tied up with Red FM and Hungama Mobile to offer radio feeds of Red FM's 8 radio stations including feeds from Delhi, Pune, Ahmedabad, Mumbai, Kolkata, Jamshedpur, Chennai (Suryan FM) and Bangalore. Following the tie-up, Uninor subscribers will be able to subscribe to the service by paying Rs 10 for a week, with 100 bundled minutes of free access. The service will be ad…
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