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Times Internet Launches Social Finance Platform ET Speed; Our Take

Times Internet (Indiatimes*) has launched ET Speed, a community sourced open information sharing forum, which is essentially a social network focusing on financial markets, incorporating a micro-blogging format, similar to Twitter. The platform intends to offer real-time market information and latest news updates from within ET, and from other news sources, in addition to posts from analysts, reporters and potential or existing investors. Updates & Posts: After signing up for the service or logging in via Facebook or Twitter credentials, users can create their own profile, and choose to browse all updates or selective updates based on a customised stream. They can further filter down the stream on the basis of what kind of post it is or who is posting it. For example, one can choose between or get all the updates that are news updates, announcements, analyst posts, reporter posts or community posts. The updates can be further filtered on the basis of whether they're latest, most popular, most discussed or most shared. Similarly, the user can curate his own stream on the basis of companies, industries, and people (ala Twitter).  The site also offers profiles complete with the list of following/followers and posts, similar to Twitter.    Personalised Streams & Trending Updates: Users can also follow lists comprising of updates on their stock portfolio and watchlist of stocks, which they can build on the Economic Times website, which is integrated with ET Speed.   Users can like the updates, mark them as offensive, comment on them and share on…

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