Ad network Komli Media has acquired Admax Network, a South East Asia focused advertising network, covering six markets – Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Admax claims a reach of 90 million unique users, and has a publisher network of 4600 websites, and is Facebook’s exclusive partner in Thailand, Indonesia and Philippines, and MSNs exclusive partner in Thailand. Komli is Facebook’s partner for India.

The acquisition is the latest in Komli’s attempt to create a scaled India and APAC ad network, largely through acquisitions: following the AdMax acquisition, Komli says it will service more than 1000 active advertisers across Asia Pacific with a reach of over 150 million unique monthly users, staking the claim of being the largest independent media network in the region. Admax claims 350 premium advertisers like Sony, Citibank and Blackberry.

Komli will integrate its current SEA team, operating as Aktiv Digital, with that of Admax’s, under the Komli Media brand, and will subsequently have an employee strength of over 400 people. Rememeber that Komli had acquired Aktiv Digital last year in June, which gave it a presence in China, Hong Kong, Singapore, Philippines and Malaysia.

Komli recently launched a Real-Time Bidding platform, and its labs initiative. For the financial year FY10, Komli Media India had earned an income of Rs. 8,61,90,217, and incurred a loss of Rs. 6,81,70,538. Much has changed since then.

Komli’s Acquisitions

Feb 29 2012: AdMax; Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam markets
Jul 19 2011: ZestAds, Mobile ad network. Mostly operating in India, but has clients from USA, UK, France, Germany, Netherlands, Norway, Denmark, Sweden, India, Thailand, Indonesia and South Africa
Jun 02 2011: Aktiv Digital; China, Hong Kong, Singapore, Philippines and Malaysia markets.
Oct 07 2010: Indoor Media, UK; targeting a South Asian online marketing firm.
Jun 10 2010: Postclick; Australia based, with offices in Melbourne and Singapore.

While not technically an acquisition, Komli also took on board Jivox’s video advertising business in APAC in 2012.

Fund Raising

Jan 19 2011: $15 million from Norwest Venture Partners, Nexus Venture Partners and Helion Venture Partners
Jul 14 2010: $6 million from Nexus Venture Partners, Helion Venture Partners, and Draper Fisher Jurvetson
Jan 08 2008: $7 million from Nexus Venture Partners, Draper Fisher Jurvetson and Helion Venture Partners, though we’re not sure of how much of this money was for Komli, and how much for Pubmatic, which was hived off later.

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