GetIt Infoservices, the Delhi based classifieds business, has introduced a new feature called “Book an appointment-Doctors Module” on its website Getit.in and on its voice platform ‘Call Getit’ on 44444444, integrating a doctor appointment service within listings.

Features: This feature will allow Getit users to book an appointment with a doctor, based on their preferred location, timing, doctor’s reviews and ratings, and to receive alerts on confirmation or cancellation of the appointment through SMS or E-mail. according to the company, users can also keep track of their appointments on the Getit website, by signing up for an account.

On the other hand, doctors can plan their calendar based on the clinics/hospitals they visit, visit timings, number of patients etc; mention non-appointment days; maintain patients’ profile, appointment status, venue of appointment, number of appointments generated among others.

Problem With Discovery? Unlike its deals feature which is upfront on the GetIt website, this feature seems to be pretty hidden on the website. For instance, none of the initial listings in the healthcare section have this feature enabled and there is currently no way to filter listings which do have this feature enabled. We could find this feature only in listings in a few sections such as ENT Doctors and Eye Specialists.

Half-Baked Implementation? : We felt that the implementation of some of the promised features was half-baked. For instance, while booking an appointment, we were unable to select the time of the appointment because of which we weren’t able to proceed with the appointment booking (We tried it on Chrome on a Mac running OS X Lion).

Also, this feature doesn’t seem to have been integrated on GetIt’s mobile site m.getit.in, at the time of writing this article. That being said, GetIt has been known for launching half-baked products before, for instance, we were not able to use most of the promised features in GetItMalls service when it was launched in September last year.

In November, Getit had introduced a deals service website called GetIt Hot Deals which offered deals from partners across various categories like  restaurants, spas, car servicing, household goods, holiday packages, computers, furniture and others. Prior to that, it had introduced an online service called GetItMalls which allowed users to search for a mall or store based on their preferred locations, brands and categories.

It had also launched mobile sitesiPhone apps and SMS browser app in collaboration with Shorthand Mobile, for its Getit business directory and Free Ads classifieds services. The company had raised 20 crores ($4 million) from Helion Ventures in 2009 and sold 50% of its stake to a Malaysian investor Astro for around Rs 100 crore.