Updated: Flipkart’s Mp3 Music Store Flyte Goes Live; Download Manager


Updated with a quick review

Flipkart’s digital downloads store, Flyte is now live, offering music in MP3 format. The store is offering DRM free music tracks starting at Rs 6 with multi device playback support in various bitrates including 64kbps, 128kbps, 320kbps. Music purchased can be downloaded four times, including the initial purchase. Some of the new tracks, though, are priced at Rs 15 each, which could put consumers off. 

The music is spread across various genres including devotional and spiritual, Hindustani, Carnatic, Pop, Rock, Film/OST,  Indipop and others; languages; and top charts. Similar to what was reported after the first leak, the digital downloads are treated like a separate cart altogether, which are likely to allow the company to offer loyalty points to customers in the future, because digital downloads bring the company better margins.

Download Manager

What’s interesting is that the company has also got a download manager, allowing customers to manage their downloads.

Labels

Labels on board include T-Series, Saregama, Universal, Sony Music International, Sony Music India, Divine Arts Ishq Records, Hi Tech Music Ltd, Times Music, Sony Music, Big Eye Music, Air Music, Emm Entertainment, T-Series, Tips Industries Ltd, Universal Music India Pvt Ltd, Saregama. Not all regional labels are on board, though: for Tamil, we primarily spotted Symphony, Sruthilaya, Kosmik Global, while for Telugu, we noticed only Aditya Music. It appears that only Saregama is providing Punjabi music.

Quick review

At the time of writing this post, the site offers tracks across various genres and languages, however, we feel that the international catalogue misses out on a lot of popular tracks and artists, since record labels such as EMI are missing. The site offers a 30 second preview of the track, and it can be added to cart, bought using a preloaded online wallet or just be added to the user’s wishlist. There’s a rating system integrated with the catalogue, where users can rate music and write a review.

   

After a successful purchase, tracks appear in the user’s library with the information about the number of times they’ve been downloaded, in addition to drop-down menus to select the bitrate of the song and between a direct download and a downloader based download. Multiple tracks can be downloaded at once using the Music Downloader, more relevant for unstable connections. Our overall experience was satisfactory. We just hope that Flipkart offers a much more richer catalogue in the upcoming months.Flipkart is also working on mobile/tablet apps for the service.


*

Last October, Flipkart had acquired the Mumbai-based digital content platform company Mime360 which manages music streaming for labels like Saregama, Universal Music and Inreco and delivers music content to publishers like Gaana.com (Indiatimes), Myusic and iMusti, announcing its intentions to launch digital distribution music, e-books and games.

Company’s co-founder and COO Binny Bansal later spoke with Medianama about their digital distribution plans stating that they would initially be rolling a digital music store followed by e-books, games and video and hopefully completing their digital distribution rollout by end of 2012. True to what Bansal had said then, the company appears to be starting with single track downloads, similar to iTunes. “If you make it really easy to buy music at the right price points, we believe that people will be willing to pay,” Bansal had said.

Category : Flipkart, News | Tags : ,

  • Anurag

    Big move.. probably the first such operator independent service in India. Tough one for operators.. flipkart could use its loyalty and UI expertise to really take away the paid markets from operators. Rs.15 isnt that bad at all for a full song considering that what you pay for a ringtone with operators. Pricing seems pretty attractive and if you deliver this in a device agnostic manner, you’ll have a clear winner.

    • Rakesh

      how about 1 rupees per song ? Indians will buy that 

      • http://nspeaks.com Navjot Singh

        Seriously? Rs 1? Music Companies and Flipkart need to earn from it while keeping scope for profit margin too. Be reasonable. 6-15 Rs pricing is decent enough. Its just the mindset that music is always free that needs to be changed. Flipkart is doing a great job and with some improvement has really the potential to beat Music piracy.

        • Rakesh

          Still …I m bit skeptical since the business model has been tried by lots of companies..lets await for a year to see the fate of music downloads in India 

    • Keerti

      There is one BIG difference : People don’t pay for ringtone. They are CHARGED by the content  mafia companies along with the operator. So once the user stops recharging the phone, you move onto another customer. Hence the ONe Rupee stores are so popular.
      The fun is :
      On mobile, consumer has money but no connectivity.
      On PC, the consumer no money but excellent connectivity. 
      I know the above two statements are extreme but thats close to the reality :(

      • Sagar

        Keerti, Content VAS mafia is tactical to charge ringback/caller tune with prepaid SIM Cards.i am surprised that ”educated” consumers of India did not file a single case in the court against this. Tactics are more strategical to doing businesses in india although they are not sustainable. App models are disrupting the VAS providers since APPs short-circuit them. So the money VAS providers have enjoyed over the last 7-8 years has already begun to drop and shall continue to drop. the irony you pointed out in its sheer reality reflects the pain in the Indian consumer market.people mostly use USB sticks and listen to MP3 in their Car and use the same usb stick to upload songs on mobile and PC :) USB is the bridge to everywhere. Music anytime, anywhere. Its hard to predict the future of ”paid” digital music in India across mobiles/PCs.

      • Sagar

        Keerti, Content VAS mafia is tactical to charge ringback/caller tune with prepaid SIM Cards.i am surprised that ”educated” consumers of India did not file a single case in the court against this. Tactics are more strategical to doing businesses in india although they are not sustainable. App models are disrupting the VAS providers since APPs short-circuit them. So the money VAS providers have enjoyed over the last 7-8 years has already begun to drop and shall continue to drop. the irony you pointed out in its sheer reality reflects the pain in the Indian consumer market.people mostly use USB sticks and listen to MP3 in their Car and use the same usb stick to upload songs on mobile and PC :) USB is the bridge to everywhere. Music anytime, anywhere. Its hard to predict the future of ”paid” digital music in India across mobiles/PCs.

  • Ganesh Nayak

    Great move by Flipkart… Really excited about this… I have already bought one song to test… Worked fine (though there was a glitch on the credit card side)… All elements seems to be right… Huge collection, low prices, DRM free, multiple download options, social sharing…. Feels like they have thought this thing through true to their culture.

    Single track buying means I can buy only the songs that are my real favorites. I am planning to buy a lot initially to get a decent size to my collection… after that planning to buy fixing a monthly budget

    • T Garga

      Do you Nokia has the largest Indian music collection which is free for most of its Smart Phone users for 1 yr after the purchase of the phone.

      • http://nspeaks.com Navjot Singh

        Not everyone has a Nokia phone and not everyone would like the hassle of downloading music to their phones and then transferring later on to their PCs.

  • Varun Shyam

    Thanks for the info. Here is my review of flyte http://blog.frikk.in/2012/02/flipping-your-mp3s-legal-way.html

  • Varun Shyam

    Thanks for the info. Here is my review of flyte http://blog.frikk.in/2012/02/flipping-your-mp3s-legal-way.html

  • Frustrated Flyte User

    There are wrong names for the songs …for example : movie ye gulistan humara from S D burman plays totally different song..another one … payriyon ki nagri se aaya from shor is completely missing and links to a different song ..raat christmas ki thi from dil padosi hai ( R D Burman  is missing and links to a wrong file….interestingly all these wrong links are from SAREGAMA ….whoto blame ? MIME360/Flyte or SAREGAMA ???