wordpress blog stats
Connect with us

Hi, what are you looking for?

FirstCry Secures $14M Funding From IDG Ventures & SAIF Partners

FirstCry.com, an e-commerce venture focusing on babycare and kids products has raised $14 million in a Series B funding round led by IDG Ventures, with equal participation from existing investor, SAIF Partners. The company intends to use the funding in marketing, expanding product selection, adding new categories and brands, setting up new warehouses and for recruiting employees for expanding supply chain and improving customer experience. The company had raised $4 million in April 2011 from SAIF Partners. FirstCry had recently launched GoodLife.com, another ecommerce venture focusing on personal care products across categories such as makeup, fragrances, skincare, bath & body, hair care, men’s range, natural & organic and health & nutrition. Interestingly, it has tried to integrate the two sites by offering a tab that links to the other site, and a common shopping cart, to drive usage among existing customers. FirstCry has a warehouse in Pune and claims to ship products to 2,000 towns and cities across India, and stock over 25,000 products across FirstCry.com and GoodLife.com with brands such as Kimberly Clark, L’Oreal, Mattel, Revlon, Funskool and Disney. The site competes with other baby product focused sites such as BabyOye, Hushbabies and the recently launched Hoopos.com.

Please subscribe/login to read the full story.
Written By

Free Reads

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

News

The pilot project for which is being launched in 19 cities this year, with a plan to launch a full-fledged rollout next year.

News

Using Google Photos the Israeli Army enhanced the facial recognition technology of Corsight AI which was made to identify Hamas associated people

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ