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Dhingana To Focus On Mobile & Social; To Launch Open Graph Integration

Online music streaming website, Dhingana, intends to shift focus on mobile, following the launch of a BlackBerry application, which according to the company, clocked close to 100,000 downloads within 40-50 days of launch, and the launch of revamped apps for iPhone, iPad and Android. It is also working on a Symbian app. In addition to mobile, Dhingana also launched a new HTML5 version of its website.  The company, which is headquartered in Sunnyvale, California, claims that mobile traffic and engagement from India increased by 300% in the last 8 months. Founded in 2007, the company had also received an undisclosed amount of funding from Inventus Capital Partners and Helion Venture Partners, last year. Speaking with MediaNama, Dhingana Co-Founder & COO Swapnil Shinde said that the company is primarily targeting application stores and smart phones (i.e. no operator tie-ups). But what about data charges? "On an average a user listens to 40-50 songs in a month," Shinde said, "consuming close to 120MB - 150MB, which translates to Rs 50 in data use, which is a minor cost." Shinde claimed that that their service has over 3.5 million unique users accessing the site from India of which 150,000 are daily users, across 220 countries. Around 60% of Dhingana's users on web come from India, while 60% of its mobile users are from India. Open Graph Integration Plans The site is closely integrated with Facebook and requires the same credentials to login and share music with other users. The company is working on an open graph application…

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