The Bharatiya Janata Party has launched an internet television channel by the name of Yuva TV. The party says that it intends to engage and educate the youth on issues such as health, economics, culture and current affairs, through the channel. Yuva TV would also be used to webcast its rallies and other events. BJP’s official website prominently links to Yuva TV. At the time of writing this post, the channel offers a daily webcast between 5PM to 7PM IST. It’s interesting to see the BJP launching a youth centric channel with original content. What remains to be seen, however, is whether the webcast will be updated regularly even after the assembly elections conclude.
Just a few days back, the Indian National Congress had also launched its YouTube channel featuring videos of its rallies and press conferences.
- Programme Schedule: The programming schedule lists the name of the different programmes. Currently the channel offers eight different programs including Siyasi Safar : Shri Atal Bihari Vajpayee Ji, Parivartan: Ek Satat Yatra, Yoga – Ek Jivan Paddhati, Youth Opinion, snippets of press conferences and others. The programs, on an average, are of 10-15 minutes duration.
- The internet tv section also links to Past Events which redirects to the YouTube channel of BJP.
We were able to view the webcast on Chrome and Internet Explorer on Windows. The playback is in Windows Media FIle (WMA) format. One interesting thing that we noticed is that the ‘Technical Support and Feedback’ link redirects the user to the Yuva TV’s Twitter handle. Probably this move is aimed at getting Yuva TV noticed.
- The website offers a different link for Linux and Mac users since they don’t support the WMA format natively. It essentially offers an alternate Silverlight version of the stream. BJP appears to be bullish on the digital front but the execution, at the moment, is at best clunky. Why use WMA over Flash and HTML5, or just launch a separate Youth channel on YouTube where videos remain accessible even after the original webcast?
MediaNama readers would recall that BJP had launched its Android app in January albeit with some design and formatting issues. Last year, the party also launched online donations that allowed supporters to donate money through their official website.