Amagi Media Labs which offers local, city based advertisers to buy ad spots on TV channels in India has announced its entry in more tier 1 and tier 2 cities. Amagi would now be functional in 35 cities in India including the metros. The company claims that nearly 400 small and medium scale businesses have used its platform to buy ad spots on TV.
Amagi – and competitors SureWaves and (Rediff owned) Vubites – allow local, city based advertisers to buy ad spots on TV channels in India, potentially increasing monetization for Multi System Operators (MSOs) and television channels.
In a recent report by Exchange4Media, Amagi had reported an increase of 425% in its business and had said that it had added nearly 300 advertisers in different categories like education, jewellery, apparel, real estate, FMCG, white goods and auto dealerships in six months. It is expecting a 500% increase in growth rate and will be looking to broaden their sales reach, geography, content offering, and distribution.
The pitch that the company has been making is that of creating and publishing ads at low rates and for a targeted audience across India in the same ad spot on a particular TV channel. The official website also suggests that the company has a creative team that would assist first time advertisers in ad creation and strategy. Its clientele include Chevrolet, Toyota, Skoda, Rocha, Bajaj Electronics, Whizz, Beam Telecom and others.
Last year, Amagi had raised funds worth Rs 25 crore from the Nadathur Group. The company has partnership with 15 satellite TV channels including Network 18, UTV, TV Today and Zoom and 50 cable MSOs including Hathway, DigiCable, You Broadband, Incable and others. Amagi competes with Rediff owned VuBites and SureWaves which is in partnership with Asianet in Kerala.