Speaking at Ad:Tech Delhi earlier today, Shiv Singh, Global Head of Digital for Pepsico said that there has never been a more difficult time for marketers, but offered inputs on how Pepsi is dealing with the complexity. Notes from Singh's talk: - Competing with Status Updates: because "It's not like the good old days where you could depend on a TV spot," and it has become incredibly difficult to get scale in terms of marketing "There are 30 billion status updates on Facebook in a month, 250 million tweets published every day. similarly 5.3 billion views. There's a big problem for me - none of these people care as much about brands. It's a lot harder than every before to engage consumers more effectively. That's what I sweat about. For us to get scale, how much scale can we get through digital?" - People Don't Care About The Source Of Content: Even though there is clutter, the positive is that no one truly cares whether the source of the content is a brand, a publisher, the government or a user. "If you have amazing compelling content, they don't care as much, whether you're a brand, a media company, producing cat videos. It also means that brands can use their marketing budgets, not just to get distribution, but produce stronger content and use consumers for their distribution. Singh offered 5 1. Real time marketing & Need For Data, : Singh gave the example of a photo or video of Lady Gaga with a Pepsi…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...