Vserv, a mobile advertising network that offers Mobile In-App and WAP advertising, is expanding its international presence, and is about to open a South East Asia Office in Singapore, reports The Economic Times. The company which already has an office in London,UK to oversee operations in International markets, believes that it will be able to go deep and build its business further by opening up new offices globally.
International Expansion: Dippak Khurana, Co-founder of VServ informed MediaNama that the company wanted to develop a foundation for emerging markets where it has a large chunk of customers, including developers, advertisers and publishers. He said that close to 45% of the company’s revenue comes from the International market. After opening an office in Singapore, Vserv plans to open regional offices in Middle-East & Africa and Latin American regions in the next 2-3 quarters. Presently, business outside South East Asia is being taken care of by the London Office.
– In terms of traffic, around 25%-30% comes from India, followed by South East Asia also registering 25% traffic. Middle East and Africa contribute 15%-18%, while traffic from Europe and Latin America remains at 9% and 7%, respectively.
– When asked how the company plans to finance this growth, Khurana responded that Vserv has grown organically over the past two years and can easily deploy this growth for the planned expansion. On new VC Funding, he said that the company has to be careful about its valuation,so it’s taking a cautious approach.
– On new hirings, Khurana stated that Vserv plans to increase its strength from a 50 member team to an 80-85 member one, spread across all offices.
App Wrapper: Khurana informs that the company’s app ad wrapper solution has now been rechristened as app-wrapper since it includes new features for developers and app users, expanding from being a vanilla ad-serving platform. The solution now integrates data backup, try and buy and the ability to import analytics data from Flurry and Google, in addition to social media integration.
Clients & Developers: Vserv is now serving ads on close to 10,000 Java and Android apps, according to Khurana.It’s working with about 500 developers, including Handy Games, Germany, Glu Mobile, USA, Connect2Media, UK and Herokraft, in Russia. On the agency side, Vserv deals with 15-20 ad agencies including Soma and Ring Ring in addition to over 100 advertisers and 7,000 publishers.
Our advertising coverage is brought to you by Indiatimes