Mela, the global multi-platform consumer entertainment service from Verismo, which focusses on South Asian content has launched an iPad app. According to a tweet from Sab Kanaujia, President (Entertainment Services), Verismo, the app (download) will offer free access to limited content till 31st January 2012. The paid version of the app will be launched on 1st February, and will be priced at $4.99 per month, offering unlimited access to the company's movie catalogue, which it claims includes more than 1,000 movies including titles like Bheja Fry 2, Dostana, Band Baaja Baaraat, New York, and others. The service will follow an unlimited 'all you can eat' model, however, Kanaujia had informed us that new titles might be offered on a pay-per-view basis. He had also indicated that the iPad app would be offered free to existing subscribers of Mela, as part of its multiple device strategy. The app does not include Mela's TV offering, which we feel should have been a part of the app. We believe the subscription would be implemented through iTunes In-App purchase system. The app only works on a WiFi connection, which in a way limits its use. Although, the company says that movies will not stream in India due to geographical restrictions in movie rights, we were able to stream movies in the free app, at the time of writing this post. We downloaded the app through a US iTunes account. The free app has a simple interface offering a listing of popular movie titles across different…
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