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The Relationship Between The Online & Offline Business For GKB Opticals

While much of the buzz around Indian e-commerce has been around multi-brand retail online, single brand retail might also soon make its presence felt. In October 2011, GKB Opticals, an eyewear retail chain went online with a soft launch, and has just announced its official launch. We spoke with Dhruv Gupta, CEO of GKBoptical.com, about the offline business going online: MediaNama: What's the relationship between the online and the offline business for GKB Opticals? Dhruv Gupta: Online is a store, and it's a simple relationship: we use the brand for the site, there there advantages of leveraging infrastructure. There is no need to set up the infra or a huge investment in terms of warehouse and stock. Both companies have common stock, and the retail company buys certain stock for their store, and it reduces online costs a lost. You have to have a whole team of people looking at products. The eyewear product requires tests, and having this model has an advantage because if the eyewear doesn't feel right, you can go to a store and get it serviced. We are looking at an online-offline integration. Pureplay online companies have started doing offline. For us, I see a huge advantage already, having a large offline presence. We're seeing 50% growth month on month, and we started in October 2011. MediaNama: Would this business be looking for funds? Dhruv Gupta: We've put in own funds, and it's a reasonable amount. We're not looking at investment. We don't forsee an external fundraising need. Funds…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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