Jasper’s deals website, SnapDeal has launched a mobile version of its site, offering most of the functionality of the desktop site on the phone.

The site allows users to select their city and browse through deals offered by listed merchants, across nearby deals, product deals and travel deals, in addition to the day’s deals. Under product deals, it allows users to browse between Mobiles, Men’s Apparel, Women’s Apparel, Lifestyle, Electronics, Computers, Perfumes & Beauty, Jewelry and others.

  

Our Experience:

– Users can view detailed individual deals listings, with Terms & Conditions and Merchant details, and buy them using credit cards, debit cards or cash on delivery.

– It’s noteworthy that Net Banking is not supported.

– It is possible to browse and purchase deals without registering.However, the user needs to enter details like E-mail address and mobile number, and address (if he chooses Cash on Delivery) at the time of checkout.

– The mobile site does not offer any link to sign-up, neither does it support logins through Facebook, Google and Yahoo accounts, unlike the Desktop site. Although we would have expected a deals major like SnapDeal to come up with a mobile site as soon as it launched the desktop version, better late then never!

Mobile App for WP7

SnapDeal has also launched a native mobile app for Windows Phone 7. The app was showcased last year, and was touted as one of the first Indian apps for the nascent mobile platform, along with The Times of India and BookMyShow.

  

The app makes use of the Metro design user interface, making info and options available as the user swipes horizontally on his mobile screen. ALthough, it makes use of the phone’s location services, it was not able to detect our City or our Locality and we had to manually select both.

The app, unlike the mobile site does not offer the ability to browse deals across product categories, and there are mainly two ways to browse them-Today’s Deal and Deals Near Me. Also, the app only lists deals that offer Cash on Delivery payment option, which implies that it doesn’t support Credit/Debit Card or Net Banking payments. It also offers social sharing and sharing via e-mail.

Although, browsing deals on the device in its native interface is interesting, it does not offer any additional functionality, offered by the mobile platform.

Suggestions:

– SnapDeal can introduce toast or tile alerts for hot deals, or expiring deals.

– It could also offer a bookmark or favourite option for users to check an interesting deal at a later point in time.

– For deals that just require a paper or electronic voucher, it could add a vault  to store coupons and present them directly to the merchant.