Mobile application based community network, Mig33, has introduced a micro-blogging service on the lines of Twitter and Sina Weibo (a Chinese micro-blog), called - Miniblog. The service, presently in open beta, claims to focus on the fun and playful aspect of social networking, and includes features such as levels, badges, labels, virtual gifts, avatars, emoticons, games and other experiences. The miniblog will be integrated with mig33’s third-party games, chat, profiles and avatars, according to the company. In addition to the new service, Mig33 has also introduced new Android, Blackberry, WAP, and web clients, and intends to offer clients for other platforms, in the near future. The Mig33 service was initially offered on a more narrow J2ME client for feature phones. Mig33 claims to have delivered over 300 billion messages and over 185 million virtual gifts in 2011, and says that it registered 300,000 daily active users. - Another Twitter clone? : The user interface of Mig33's Miniblog resembles the old version of Twitter, complete with a shout-box which has a 140 character limit, private messages, @mentions, hashtags and search features. The concept of followers, following and hot topics are also a part of the service. Infact some of the other features have even been named similarly, for example - 'Discover', while some have been renamed- retweet becomes 'reshare'. - Since the service has been in closed beta for around 30 days, it seems that very few users post actively on the site and hot topics are not as current as they are on other…
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