Google CEO Larry Page declared that the company’s full year revenue was up by 29% while its quarterly revenue witnessed a 25% increase YoY at $10.58 billion at the end of the fourth quarter closing on 31st December 2011. Note that this revenue is reported without deducting Traffic Acquisition costs, which was at $2.45 billion or 24% of ad revenue. The company blamed the fluctuation in currency rates for negative impact on numbers, quarter on quarter.


Google+: The company seemed to be particularly enthusiastic about Google+. The number of users on the company’s social networking property, Google+, doubled over the last quarter at 90 million, according to Page. He elaborated that about 60% Google+ users enagaged daily with the site, while 80% did so, on a weekly basis. He said that the product had received close to 200 updates in the recent past.

Page added that Google had shut down 12 products to double-down on Android, Chrome, Gmail and YouTube.

Android: According to Larry Page, 700,000 Android phones were activated on a daily basis – taking the total number of Android devices to 250 million. Over 11 billion apps have been downloaded from the Android Market. The company was happy with the reception of the latest Android build. Mobile search continues to grow rapidly. 60% increase on mobile visitors in 2011.

Gmail: The number of active users on Google’s webmail service was reported at 350 million.

YouTube & ad revenues: Answering a question on how was YouTube contributing and whether TV advertisers were shifting to YouTube, Page responded that he was tremendously excited about growth, success of YouTube, but it was not significant compared to overall advertising space. He said that he didn’t think advertisers were thinking about it as significant part of their other spend on video.

Display ads business: According to Page, Google’s display ads business generated revenues of $5 billion annually. Ad exchange was up 130% YoY, and the company introduced TruView ads on YouTube where advertisers pay only when the ads are watched.

On Motorola Acquisition: Page said that Motorola would remain with Android and bid with other OEMs for any devices. Motorola would be broken out as a separate company.


– Google owned sites vs network: Google-owned sites generated revenues of $7.29 billion, or 69% of total revenues, a 29% increase year on year from $4.50 billion.

– Network Revenues from partner sites (through AdSense programs) were $2.88 billion, or 27% of total revenues, in the fourth quarter of 2011, a 15% increase year on year from $2.06 billion.
– US vs International Revenues: Revenues from outside of the United States totaled $5.60 billion, representing 53% of total revenues in the fourth quarter of 2011, a decrease compared to 55% in the third quarter of 2011 and  an increase from 52% in the fourth quarter of 2010. Revenues from the United Kingdom totaled $1.06 billion, representing 10% of revenues.

– Paid Clicks: Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of AdSense partners, increased approximately 34% up year on year, and 17% quarter on quarter.

– Cost-Per-Click: Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of AdSense partners, decreased approximately 8% year on year and 8% quarter on quarter.
– Headcount: On a worldwide basis, Google employed 32,467 full-time employees, up from 31,353 the previous quarter.

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