ACK-Media, the company that owns the mythological content business Amar Chitra Katha, along with other children focussed ventures, has appointed Manas Mohan as Chief Operating Officer (COO) with effect from 1st January 2012. Mohan has been promoted from his earlier role as Head – Direct to Customer, for the company.

The company informs that in his expanded role, Mohan will oversee direct marketing and e-commerce business, and will be heading the National Geographic business, advertising sales and strategic leadership of the Brand- Marketing Function including licensing and merchandising.

Mohan joined ACK-Media in 2010 and has over 17 years of experience across marketing, communications, media, advertising and branding. In addition to his role at ACK-Media, he is also the Director & Head- Marketing at Readers Digest BHE India. He was previously with Wunderman India where he was Vice President and Branch Head. He’s also had stints with Discovery Channel India, Lintas Direct and Webdunia.com.