Hungama.com has tied up with the Bollywood music channel 9XM to launch an online Bollywood music store at 9XM.Hungama.com and 9XM Radio featuring Bollywood Songs, celebrity interviews, anecdotes from 9XM’s characters, and Bollywood caller tunes, reports Indiantelevision.com.Both the services will be available across web, WAP and IVR platforms, and like with other tie-ups between music aggregators and radio channels, probably be promoted on television. Remember that Hungama.com also promotes music on Tata Sky DTH.
Music Store: Users will be able to preview and download full-length Bollywood music tracks from over 100,000 songs across various genres. The store will also offer movie trailers, wallpapers and videos of 9XM’s animated characters like Bade- Chote, Bheegi Billi, Beetel Nuts and others. The difference between the Hungama.com store and this one is that Hungama.com features music in other languages, while this appears to primarily have Bollywood music, thus in line with 9XM’s music.
Pricing: The website currently offers three different packages: Single download pack, costing Rs 10, which allows you to download a single song or video; Value pack, costing Rs 20, which allows you to download four songs or videos; and Super value pack, costing Rs 99 per month, which offers you unlimited downloads. Payment modes include credit cards, debit cards and netbanking. Music tracks and videos bought under single download and value pack plans are DRM free whereas music and videos under the unlimited plan are DRM locked. Also, mobile wallpapers and ringtones purchased under any of the three plans (single download, value pack, unlimited downloads) can be downloaded only onto your mobile phone a maximum of three times.
Partners: According to the website, Hungama has partnered with music labels such as T-series, Yash Raj Films, Big Music, Think Music and movie studios like Adlabs films, Red Chillies entertainment, Super Cassettes Industries Ltd, Pritish Nandy Communications, B.R.Chopra Films, Balaji Telefilms, Cineyug, Excel Entertainment, K Sera Sera, Nadiadwala, Mahesh Bhatt, Mukta Arts, Percept picture company, and Shemaroo Entertainment for this venture.
9XM Radio: 9XM Radio will feature Bollywood Songs, celebrity interviews, and anecdotes from 9XM’s characters like Bade-chote. Users can listen to this radio on their mobile phone by dialing 54646996 on their mobile phone, and can also set the songs being aired on the radio as caller tunes for their phones, as noted by Bestmediainfo.
Last year, Hungama had launched a similar music store for Tata Photon post-paid customers called Tata Photon Music, which offered Bollywood, International, Devotional and Regional music, along with music videos and mobile ringtones & wallpapers for Rs 99/month. Before that, it had partnered with the social music player Tunewiki to release a co-branded Java app which offered music downloads with embedded lyrics through an in-app link. It had also licensed its music to Uninor which enabled the telco to launch Unlimited Music on their network.
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