Mahindra Retail, which runs speciality retail stores Mom&Me, focusing on mother and child care products, has launched an online version of the property at momandmeshop.in, reports iamwire. We'd like to point out that the direct URL leads to a 'Bad Request' page, so most likely, the site is still under a trial window for users of its momandme.in site (it offers a link), which provides information on pregnancy, child care and parenting. Similar to the company's physical stores, the online store also offers products targeting mothers and their children, right from pregnancy to nine years of the child's age, with product categories such as Moms wear, Kids Wear, Personal Care & grooming, Nursery & home safety, Travel and Toys & games. The company claims to have exclusive and non-exclusive tie-ups with international brands including the likes of Destination Maternity, Nuk, Madela, Graco, Evenflo, CAM, Quercetti, B Kids, Fisher Price, Barbie and others. The site's e-commerce engine is powered by Octashop. Note: The site appears to be down at the moment, however, it was fully functional at the time of writing this post, earlier this morning. Interface & Navigation The site has been designed in-line with the brand's theme colours. The home page of the website features Hot Deals and New Arrivals and different ways to browse and shortlist products. In addition to a category menu, the site lets users browse products based on a 'solutions' approach wherein product-listings are based on their purpose. For example First Wardrobe, Travel & Explore,…
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