The Indian Performing Right Society (IPRS) and YouTube have announced a licensing agreement that will allow songwriters, music composers and Music Publishers to earn revenue on YouTube, through revenue sharing from advertisements displayed with YouTube partner’s videos. According to a company statement, this is YouTube’s first collection society deal in India, and will help the site in getting more local artists to share their original work on it.
According to its website, IPRS has 2233 members including artists like AR Rahman, Javed Akhtar, Vishal Bhardwaj, Vishal Dadlani, and record labels Saregama, Eros Music and Sony Music, among others. Earlier this year, the association had run into controversy over non-payment of royalties to to 16 composers/lyricists.
This means that in addition to record labels such as T-Series and Saregama, which have already signed deals with YouTube, other stakeholders such as the artist, the lyricist, the music director as well as the publisher who contribute to the making of a track will now get their share of revenue from YouTube. We hope that this would lead to more independent labels and artists getting onboard and distributing their content online.
YouTube has similar agreements with associations representing artists and authors in other parts of the world. Over the last few years, it has signed deals including with JASRAC in Japan, KOMCA in Korea, CASH in Hong Kong, MUST in Taiwan, APRA-AMCOS for Australia/New Zealand, FILSCAP in the Philippines, and COMPASS in Singapore.