So, it’s official: Yahoo has sold its stake in Tyroo Media to Keith Nilsson’s Xplorer Capital. Nilsson ran Yahoo’s corporate development and emerging market operations for over 10 years, and in a statement, Tyroo founder Manish Vij says that Tyroo will look to expand further into APAC markets. While there is no information yet on how Tyroo did in the financial year ended 31st March 2011 (FY11), during the previous fiscal, the company had turned profitable. It reported, in FY11:
– Total Income: Rs 6,35,50,942, up from Rs 4,02,39,761 the previous fiscal
– Profit Before Tax: Rs 64,84,994, compared to a loss of Rs 1,83,84,731 the previous fiscal
– Profit After Tax: Rs 61,26,020, compared to a loss of Rs 1,89,72,715 the previous fiscal
During the same period, Tyroo competitor Komli Media had reported the following: an income of Rs. 8,61,90,217, and a loss of Rs. 6,81,70,538.
Also, there appears to have been a restructuring at Tyroo: it operates Tyroo Direct, which is a performance based advertising network, focused on user acquisitions and enabling transactions, and Tyroo Audience, which is a rich media advertising network which is display focused.