Update: TELiBrahma has raised $5 million from Intel Capital, Inventus Capital Partners, and Ojas Venture Partners according to Indiaprwire. The company intends to use the money raised for global expansion and promotion of its new consumer services based on existing offerings – BluFi and intARact.
Earlier (17th Nov): Mobile solutions company TELiBrahma has raised a fresh round of funding from Intel Capital. While the individual investment wasn’t disclosed, TELibrahma informs that this investment was made out of the $250Mn Intel Capital India Technology Fund, established in December 2005.
The company had raised an initial round of funding in 2006 from Karnataka Information Technology Venture Capital Fund (KITVEN), followed by a $2 million second round funding from Inventus Capital and Ojas Venture Partners.
Launched in 2004, Bangalore-based TELiBrahma uses augmented reality, Bluetooth and WiFi technologies to offer mobile solutions for advertising and retail segments. The company provides location-based and visual recognition-based mobile apps that offers brand an enhanced digital experience to interactions with customers.
Augmented reality app-intARact: TELiBrahma offers an augmented reality app called ‘intARact‘, which, according to the company, acts as a bridge between the offline and the digital world, helping brands get better ROI (return on investment) from their traditional media spend. Users can capture any of the supported products, logos, images, posters, print advertisements, TV channels and QR codes to receive information about a specific brand. Users can browse through Google results or Wikipedia for scanned images or access Facebook fan pages, Twitter accounts, or view Youtube videos. Users can also expect links pertaining to entertainment, deals, and applications or experience 3D product experiences and augmented reality games.
The app is currently available on all major mobile platforms like Android, BlackBerry, iOS and Symbian and the company claims that it is currently working with several global brands who want to leverage the intARact platform.
BluFi: Besides this augmented reality app, TELibrahma owns and operates ‘BluFi’, a location-based mobile solution which delivers rich content like video, games and apps based on location, handset and other parameters in areas with high footfalls like malls and stadiums. The company claims to have over 2.5 million active users every month and an on-the-ground presence in over 1000 locations for the solution.
Other products from the company include ‘GenieTik’, an m-commerce ecosphere for context sensitive marketing and monetizing functions; ‘MobiLogiX’, a hosting platform that offers enterprise logistics solutions in a hosted environment for application and infrastructure service providers; and ‘EReach’, a suite of components and applications that provide infrastructure for transaction oriented and collaborative multimodal applications.