You’re reading it here first: Nokia has launched Nokia Music Unlimited, a music service for targeting feature phones and Series 40 phones, Jyrki Rosenberg, VP (Entertainment & Meego) at Nokia said that the service, which comes bundled with handsets, offers consumers over 6 million tracks in DRM-Free format.
The company is offering renewals for the subscription for 3, 6 and 12 months, with a 1-click-activation. Jasmeet Gandhi, Head – Devices OPM & Services Marketing, told MediaNama that the service is likely to be made available for renewals by March, but the pricing of renewals has not been announced yet. Nokia has partnered with labels and aggregators, including Venus, T-Series, EMI, Music Today, INRECO, Saregama, Times Music, Universal, Hungama Mobile, among others.
To begin with, Nokia Music Unlimited is available with the Nokia Asha series. We tried it out, and the interface appeared to be clean and easy to use and navigate. The search function it did occasionally feel a little slow because of the 2G connection that we were trying it on. However, what was truly remarkable was the speed at which songs were being downloaded. We were told that the music is highly compressed and in M4A EAC+ format, which allows compressing a 4 minute song to around 1mb in terms of filesize.
What’s also worth pointing out that is the service didn’t require any sign-in. Nokia identifies the handset from the back-end via the IMEI number, so if you have the handset, you’re good to go.