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MediaTek Inks Deal To Bring Facebook To Feature Phones; Plans To Add Local Content & Services On MRE

Mobile chipset maker MediaTek has inked a deal with social networking giant, Facebook to embed the latter's services into MediaTek's mobile platform solutions, bringing Facebook access to feature phones that are powered by MediaTek's Runtime Environment (MRE). The terms of the deal were not disclosed. The new Facebook application will be first introduced by S Mobility( Spice) and Micromax on their entry level, mid and high-end smart feature phones, in the Indian market. However, the deal is a global one, covering all MediaTek partners including Cherry Mobile in the Philippines and Nexian in Indonesia. Embedding Facebook on MediaTek based handsets: Grant Kuo, MediaTek's Managing Director for India, informed MediaNama that the two handset manufacturers were more aggressive in bringing new features to feature phones copared to others, which was the reason that the comany decided to first roll out the solution on their handsets. He said that the same would be extended to other partners who have integrated MediaTek's platform in the near future. However, it would be upto the manufacturer to decide if it wants to integrate the feature in a particular handset, since each handset is different in terms of memory resources. Also, there are two versions of the solution with one being a widget based solution for mid and high end handsets, that brings notifications to the user's home screen via the widget. According to a statement from the company, during the previous year, over 40% of the overall Indian handset market was powered by MediaTek. Focus on…

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