Mobile chipset maker MediaTek has inked a deal with social networking giant, Facebook to embed the latter's services into MediaTek's mobile platform solutions, bringing Facebook access to feature phones that are powered by MediaTek's Runtime Environment (MRE). The terms of the deal were not disclosed. The new Facebook application will be first introduced by S Mobility( Spice) and Micromax on their entry level, mid and high-end smart feature phones, in the Indian market. However, the deal is a global one, covering all MediaTek partners including Cherry Mobile in the Philippines and Nexian in Indonesia. Embedding Facebook on MediaTek based handsets: Grant Kuo, MediaTek's Managing Director for India, informed MediaNama that the two handset manufacturers were more aggressive in bringing new features to feature phones copared to others, which was the reason that the comany decided to first roll out the solution on their handsets. He said that the same would be extended to other partners who have integrated MediaTek's platform in the near future. However, it would be upto the manufacturer to decide if it wants to integrate the feature in a particular handset, since each handset is different in terms of memory resources. Also, there are two versions of the solution with one being a widget based solution for mid and high end handsets, that brings notifications to the user's home screen via the widget. According to a statement from the company, during the previous year, over 40% of the overall Indian handset market was powered by MediaTek. Focus on…
MediaTek Inks Deal To Bring Facebook To Feature Phones; Plans To Add Local Content & Services On MRE
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...