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Indian Express Launches iPad App; Review

Ad: Our Apps Coverage is brought to you by Intel AppUp℠ center. Join the Intel AppUp℠ developer program to develop and sell your apps on the Intel AppUp℠ center. The Express Group, publishers of the leading daily, The Indian Express, have launched an iPad app for the newspaper. The free app, which has been designed and developed by Mediology Software, can be downloaded from the iTunes App Store. With this, nearly all major Indian English dailies now offer a native iPad app including The Times of India and Hindustan Times. Although print publications constantly update their websites with the latest news, the availability of an app allows readers to cut through the clutter and offers an experience close to reading a paper or a magazine, in addition to offering the interactivity of an online destination. Just like similar apps from other publications, The Indian Express app offers access to updated stories across various categories, from the group's stable in addition to value adds like a photo gallery section, a copy (e-paper) of the day's print edition for Delhi and Mumbai, and the Sunday Express magazine. However, a major flaw that we noticed was that the app does not support landscape orientation, which is a shame considering the iPad's ability to offer a flexible orientation that can be utilised by apps to offer more columns or reading space. The app displays banner advertisements, while reading articles. The app does not offer other dynamic value adds such as a news ticker, weather or stock updates or live…

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