Travel site has collaborated with SREI Sahaj e-Village, the company setting up broadband enabled Common Service Centres in rural India in a public-private partnership, to offer air tickets, holiday packages, hotel bookings and other services to customers who do not have credit/debit cards and netbanking accounts or a computer, through Sahaj’s 20,000 retail outlets including common service centers in villages, across 6 states in North East and South India. It says that it will also facilitate customers who wish to pay cash for online purchases from Ezeego1. Customers in these regions will be able to pay cash at the CSCs through Sahaj’s virtual payment gateway called SKASH and get travel bookings done through the Ezeego1 website.

According to a statement from the company, Srei-Sahaj intends to launch over 28,000 CSCs across the six states of country, namely West Bengal, Assam, UttarPradesh, Bihar, Tamil Nadu and Odisha. The company claims to have already started 20,000 CSCs or Common Service Centers, which are part of the government’s National e-governance plan allow citizens in rural areas to access e-governance services and more, including access and submit information such as birth certificate, Internet access, e-Learning, electricity bill collection, BSNL bill collection, mobile top ups, railway reservation, LIC premium collection, e-Commerce, etc.

Our Take

While this surely is a welcome move, and would help Ezeego1 register more transactions from tier 2 and tier 3 cities in the regions that Sahaj covers, it remains to be seen how the service is implemented, and will be dependent on the capabilities of customer facing staff and the training provided to them. Ezeego1 also offers a Hindi interface and according to the company, the booking system and payment option both online and offline are integrated in Hindi. We feel that this will surely help the site in reaching out to these regions.

In other news, we still don’t see a new version of the site which was started by Sahaj. Seems like they’ve abandoned it, despite promising a revamp .

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