You’re reading it here first: Reliance Entertainment’s video content service BigFlix is shutting down its physical distribution business and moving to subscription based Video on Demand. The company, which at the time of shutting its physical outlets had told MediaNama that it is moving to a call center based model for home delivery of DVDs has now decided to move away completely from the physical distribution model.

BigFlix has begun communicating to subscribers that it will not be delivering movies to homes, but will be streaming them from early December onwards, at a price point of Rs 249 per month. Some movies, music videos and trailers will be free. One such subscriber informed MediaNama of this development. BigFlix COO Manish Agarwal said that they’re in the process of calling up all their consumers to communicate the change in model to them, and they will complete informing all their customers in three to four days. “Our plan is to go completely to subscription Video On Demand model, in an all-you-can-eat film subscription model at Rs 249 per month, with seamless expericnce across all devices and platform.” The company is ready to launch applications for iOS, Android, Connected TVs, tablets and mobiles.

BigFlix already has a tie-up with Bharti Airtel for streaming movies, and we should expect more such tie-ups in the future. Meanwhile, SeventyMM, which also began as a DVD distribution company, is now an e-commerce site.