Mobile TV provider Zenga TV has announced a reality show which will be streamed live on both its mobile and web versions, once a week, for the next three months. The reality show will be music based, with composer Pankaj Awasthi performing LIVE with budding artists who will get a chance to perform with him and will also learn the nuances of music composing. The show will not be a talent hunt and the participants will not be judged for their performances. Our Take While the idea of a Live show on mobile tv sounds interesting, its success will depend on the final execution. We'd like to see an interactive format for the show, where users can participate and make it a two way stream. However, with usage caps, expensive data plans and spotty network coverage, we don't think it will be easy for Zenga to reach out to a large number of users. Also, we don't know if an exclusive mobile show will interest a lot of people with no renowned name attached to it. This is not the first time a reality show exclusive to internet and mobile has been announced. Last year, Network18 and MTV had launched an online and multi-platform reality show MTV Crunch on in.com. Presently, Zenga TV services are accessible across all major mobile networks including Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo. Zenga offers various free channels across 2G and 3G connections like Headlines Today, Aaj Tak, CNN-IBN, Colors, MTV, Sahara Filmy and…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...