WebEngage (earlier WebKlipper), a company that offers online feedback and survey tools to websites, has raised seed funding from the Indian Angel Network (IAN) led by Google India MD, Rajan Anandan, reports VC Circle. Sunil Kalra, Sadeesh Raghavan, Ashim Mehra, Nitin Singhal, Pradeep Gupta and Harish Mehta were the other investors who participated in the funding round. The financial terms of the investment have not been disclosed.

The company intends to utilize the funds for product development, expanding operations outside India, marketing and hiring people. Following the funding, Anandan will join the company’s board of directors.

– Customer Feedback & Survey Tools: WebEngage allows websites to integrate feedback and surveys, for user engagement and support. It allows selective targeting based on factors such as URL Patterns, minimum time spent on the site, geographic location of the user, referring site(search engin/social media), first time visitors and browser or platform, to selectively display surveys to users.

It also gathers analytics along with user feedback and allows website owners to track patterns on an online dashboard. Depending on the features, number of surveys and feedback fields, usage plans range from free to $99 per month. It also offers bulk pricing for agencies that want to offer the service to their clients.

WebEngage’s existing clients include Cleartrip, eZoneOnline, One97, buytheprice.com, JustEat, HomeTown, Click.in, among others. Its agency partners include Quasar, WebChutney and PaperPlane. Other companies offering similar customer engement tools tools include GetSatisfaction and SurveyMonkey.