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Verismo Launches Consumer Entertainment Service – Mela

Intel Capital funded Verismo Networks, which enables video and broadband content delivery on TV for OEMs and MSOs, has launched Mela, a global multi-platform consumer entertainment service with premium South Asian video content. The service will offer consumers live television channels covering news and entertainment, Bollywood and regional movies, with an including selected ones in high-definition, and selected premium videos from the Internet, split into different categories. According to the company, the service will target expatriate South Asian community and after the initial launch in the United States, it will be extended to other regions of the World in a phased manner starting later this year. It will be offered through a high-definition set-top-box developed by Mela's parent company, Verismo Networks. However, the company intends to later roll out the service on all major platforms including PC, mobile phones and devices, video game consoles, Internet connected televisions, Internet connected Blu-ray players, and other popular devices and set-top boxes. Content In addition to 40 live television channels covering news and entertainment, including channels in Tamil and Telugu languages, Mela claims that its on-demand movie offering at launch will also include over 250 titles in Hindi, Telugu and Tamil languages. It intends to expand its movie library to 500+ titles, in a few months of its initial launch. The company says that it has tied up with over a dozen content providers at launch, including Yash Raj Films, Eros International, ETV Network, Shemaroo Entertainment, Times Global Broadcasting, Raj Television Network, Maa Television Network and…

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